Safety & Privacy Policy
Last updated: July 2, 2026
The short version: the toy itself asks for nothing and stores nothing about you or your child. No accounts, no ads. There is nothing to sign up for and nothing to buy, just a free browser toy and an optional coffee tip if you feel like it.
What we collect
From the toy itself, nothing that identifies you. We don't ask a child for names, emails, or logins, we don't show ads, and we don't set our own cookies. The site is delivered through a hosting provider (Cloudflare) that may process basic, non-identifying request and performance data to serve and protect the site, standard for any website, but that isn't personal information, and it isn't sold or used to track you.
Keeping & deleting information
Because the toy itself doesn't collect personal information, there's nothing about you or your child for us to keep or delete from it. We don't build profiles, we don't keep logs that identify you, and there's no account to close. The only data involved is the basic, non-identifying information our hosting provider (Cloudflare) processes to serve and protect the site, which isn't tied to you and isn't kept to track you.
The full retention picture, plainly:
- Support emails: if you write to us, kept up to 24 months so we can help you, then purged; deleted sooner on request.
- Your child's data: none collected, ever, so there's nothing to retain.
- On-device play state (like your settings): lives only on your device and never reaches us; clearing your browser data clears it.
Nothing is kept longer than needed for the purpose you gave it, nothing is reused for anything else, and nothing is ever sold. Our security program is minimization: the strongest safeguard is that there's nothing to breach. The few grown-up systems we do use (support email, hosting) each sit behind unique credentials and two-factor authentication, hold only the minimum above, and get reviewed every year.
Want anything deleted? Email ephemeral@atypicalartifacts.com with any wording at all, and it's done within 7 days.
Sound & voice
The friendly voice that reads the fun facts and the silly sound effects are both generated right in your browser (using text-to-speech and the Web Audio API). Nothing is recorded, and nothing is sent anywhere.
Offline & caching
If you add the site to your home screen or come back again, your browser may store a copy of the app (a “service worker” cache) so it loads fast and even works offline. That cache lives on your device. It isn't personal information and it isn't sent to us.
Links to other sites
A “Buy a tired parent a coffee” button near the top of the home page opens an optional tip via Venmo or PayPal. If you tap it, you'll be taken to Venmo or PayPal, and their own privacy policies apply there.
Sharing
The “Share” button uses your device's built-in share feature. We don't see what you share or who you share it with.
Children's safety
We collect no personal information from children, full stop. This site is made to be friendly for kids, and we never ask a child for names, emails, or logins. There is no signup anywhere on the site.
Some characters include gentle, age-appropriate safety lessons, like which things are too hot to touch, which bugs sting, what to do if you ever get lost, and that your body belongs to you. These are always warm and reassuring, never scary, and they're meant to support the safety chats you have together as a family, not replace them.
Parents & guardians
You're in charge of your child's information, and since we don't collect any, there's nothing for us to share, sell, or hand back. You can always contact us to ask what (if anything) we have about your child, to ask us to delete it, or to tell us to stop any collection, and we'll honor those requests promptly.
Advertising
We do not currently show ads.
Who runs this & how to reach us
what THAT do?! is an independent project based in Texas, USA. If you're a parent or guardian with any question about your child's privacy, email us at ephemeral@atypicalartifacts.com and we'll get back to you.
Changes
We may update this policy from time to time. The “last updated” date above will always show the latest version.
See also our Terms of Use.